Pataphysics
‘Pataphysics (French: ‘Pataphysique), a term coined by French writer Alfred Jarry (1873 – 1907), is a philosophy dedicated to studying what lies beyond the realm of metaphysics. It is a parody of the theory and methods of modern science and is often expressed in nonsensical language.
I seldom agree with Baudrillard, not least because I am never too certain how seriously (given his anti-academic stance and avowed debt to pataphysics) to take him.